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Divorce in a Day is a new divorce mediation service serving the Commonwealth of Kentucky. The company was founded by two divorce lawyers who knew there was a better way to help divorcing couples. Their service is not some sort of quickie divorce scheme, Divorce in a Day uses divorce mediation process and not divorce litigation, to save couples $10s of thousands of dollars in divorce costs.
Divorce in a Day came to Bold Impressions for help with Startup Business Branding, Brand Positioning and creating a Web Presence to help explain the service and launch the Brand.
The founders wanted to launch their new brand independently of their existing law firms but do so in a way that established credibility and explained the nuances of their service to divorcing couples.
Bold Impressions designed, built and wrote content for Divorce in a Day’s website and created an animated explainer video.
In the end, Divorce in a Day had a full service website and 3 animated explainer videos for use on the web and in social media campaigns.
