Starting this project off, we had multiple meetings with the CEO to understand and learn the mission and vision behind the company and their product line. We discussed the pain points and vision for the site and gained alignment on an approach for content organization. We were able to make RollNrack’s dreams come to life
and prove that the skill and knowledge of a developer is key in making sure the tools serve the purpose they are intended. We built a brand new site that refreshed their branding, and utilized bold vibrant colors to bring attention to and reinforce. After gaining alignment on an approach we had confidence in WordPress and Elementor that they could provide the needs for RollNRack, we continued to build a website that functioned, was secure, user friendly and that also included their dream of an automated Quote Generator. It even is more modern and on brand. We brought their Woocommerce store to life to help not only drive leads but to be able to use their website to execute the sale.